PFEFFER/VERBEEK is the fashion label of fashion designers Susanne Pfeffer and Nicole Verbeek. The brand stands for clear looks that are reduced to the essentials. The deliberately selected materials come from Europe and are certified. The individual customisation options not only allow for personalised fashion, they also contribute to sustainability. PFEFFER/VERBEEK is also moving away from the classic seasonal cycle. The collections build on each other: New pieces are added each season, which are combined with existing models in the line to create a new outfit.
In collaboration with the Bernese graphic designer Pia Fleischmann, I developed the new website for the fashion label. Based on the Pfeffer/Verbeek concept, the website was to have a modular structure. New collections do not require a reprogramming of the website, but colours can be adapted according to the collection, new collections and pieces can simply be added via WordPress.
