In collaboration with the graphic design studio Büro A+O, we spent a long time working on ideas on how to package the work done by a copywriter – namely sentences and words, names, ideas + concepts – in a meaningful format for a portfolio. The site should invite you to browse, convey the 90s groove and the origins of the copywriter René Moor – his humour was also a key element during the entire concept phase. The result is a portfolio site with a difference – and that’s a good thing.
On the homepage you can see an arrangement of his current favourite sentences – his complete work of art, so to speak, which tells a story, in fragments. If you click on a project, you get the necessary additional information about what work has been done and pictures can be clicked away in a stacked manner, just like in the 90s. In addition to an about and contact page, as well as a blog, the highlight is certainly the chat. Not only can you get in touch with René here – there is also room for mild verbal battles and blatant love messages between the audience and the lyricist René Moor. Have fun browsing.
